Fathom Analytics

Push notifications for traffic milestones and trend alerts.

The Challenge

Fathom Analytics users wanted to stay informed about their website traffic without constantly checking their dashboard. They needed real-time alerts for important milestones and significant traffic changes.

The Solution

Using Appio, Fathom Analytics implemented:

• Traffic milestone notifications when sites reach visitor goals
• Trend alerts for unusual traffic spikes or drops
• Weekly summary notifications with key metrics

The Results

• Increased user engagement with analytics data
• Faster response times to traffic changes
• Improved user retention through timely insights